Bespoke Data Solutions

AC Database Services offers a comprehensive marketing data management service in conjunction with a complete data bureau facility. Solutions are designed and bespoke built to the client's exact requirements.

Based in Leeds, ACD currently supports clients in many sectors from mail order clothing to travel and holiday centres. The common factor is the need to understand the customer base with the aim of increasing the effectiveness of direct communications and to enable successful customer acquistiion programs. This includes the support of full multi-channel communication programs integrating mail, SMS and email.

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Tailored For You

Solutions are created bespoke to the clients precise requirements and are not limited by the more rigid nature of off the shelf packages. This makes ACD systems ideal for integrating into existing operational platforms. Clients can query their own data via a provided on-line SQL interface to a single customer view system.

In addition to a fully managed marketing database solution, ACD offers a full service data bureau capable of all the processing requirements needed to clean data to minimise waste, protect brand identity and maximise postal discounts. A free of charge data audit service is offered to provide data hygiene status and illustrate potential areas of improvement. This facility is also an excellent starting point for discussions on managed data solutions.

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